At T. Watson, we offer senior-level franchise consulting that meets you exactly where you are, whether you're buying into your first brand, building your own franchise system, or expanding your existing footprint. We don’t push brands. We don’t hand you a franchise directory and wish you luck. We lead you through the entire lifecycle—from strategy to launch to scale—with clarity, expertise, and a deep understanding of what it takes to build a profitable franchise business.

With firsthand experience launching multi-unit franchises and advising entrepreneurs across the country, we offer a white-glove, investor-minded approach to franchise consulting that’s brand-neutral, data-informed, and relentlessly strategic.

Franchising can be the most powerful way to scale a business—or one of the fastest ways to lose control of it.

Built for Bold Entrepreneurs

You’re not buying a job. You’re building a business. We make sure it’s the right one.

it's time to franchise smarter

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Multi-Unit & Market Expansion

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Franchise Optimization

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Franchise Launch Services

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First-Time Franchise Buyers

We pride ourselves in being the go-to support for each stage of your Franchise journey

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Franchise Retainer Support

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Whether you're entering franchising, building your own concept, or expanding across markets—we’re the partner who gets in the trenches and scales with you.

Ready to Franchise Smarter?

Let’s turn your franchise vision into a franchise empire.

Frequently Asked Questions

Do you work with franchisors or only franchisees?

Our focus is on entrepreneurs and investors. However, we also support franchisors looking to refine operations or expand strategically through multi-unit growth planning.

How do I get started?

Start with a discovery consultation where we assess your goals, investment range, and readiness. From there, we recommend the right path forward and tailor your consulting package.

How is the pricing structured for franchise consulting?

We offer flat-fee packages, retainer options, and a la carte services based on your growth stage and goals. For first-time franchise buyers, we also offer packages where consulting fees are fully client-paid (not franchisor-incentivized), ensuring 100% objective advice.

I’ve already done research on franchises. Why should I work with a consultant?

Online research doesn’t reveal how a franchise really performs in your target market, nor does it give you access to nuanced negotiations, risk mitigation strategies, or operational insights. We help cut through the noise, vet opportunities objectively, and make sure your investment aligns with your long-term vision.

How do you ensure the franchise I choose fits my lifestyle and income goals?

We go beyond surface-level criteria and assess your goals, capacity, leadership style, risk tolerance, and exit strategy. We pair you with franchises that not only match your financial targets but also align with your values, schedule flexibility, and preferred involvement level.

Can you help me turn my existing business into a franchise?

Yes. We work with entrepreneurs ready to scale their proven business model into a franchise system. We help you build the infrastructure, documentation, legal framework, marketing assets, and operational playbooks needed to replicate success across multiple markets.

What if I’ve already signed with a franchise and need support operating or expanding?

We support post-signing operations including territory growth, team building, performance optimization, and expansion into new units or markets. Our work doesn’t stop once the ink is dry—it often starts there.

Do you take commissions from franchisors?

No. Our work is 100% client-funded, meaning our loyalty lies with you—not the franchisor. That ensures you receive unbiased guidance tailored solely to your best interests and success.